Intrusive Marketing vs. Attraction Marketing

I’m convinced that traditional marketers don’t understand marketing online.  They think that the old style of intrusive marketing (or marketing by intimidation) thus shoving their stuff in your face works online.

No one goes online to see your ads, your company or what’s on sales at your store. No one goes online to really find out anything about you at all!  They only go online to find out about them. Are you intruding in their space… getting in their face… oblivious to the fact that they  just don’t care? Why is that?

Attraction marking is the only way to market online.  People who transition from print, radio and TV are totally missing the mark.  On those medium people are trapped.  If you are watching Oprah and want to see the next diet or ‘who the real father is…’, you have to stay through the commercial break.  That’s why they call it a cliffhanger.  Because they leave the person hanging off of the cliff until they come back.

Online, if you aren’t interesting… people will be gone and they will never return.  They may even label you as a spammer. They don’t have to be there like they do on TV.  Online, people are not trapped.  They’re not hanging off of a cliff.   There is no incentive to be there one second longer than they need to be.

Intrusive marketing doesn’t work! It’s like trying to push a string… If you want to move a string, you need to pull, not push. Guess what… people aren’t interested in you!  They are interested in them!

Before you make your next post, before you make your next tweet… ask yourself… “Is this really about me or is this about them?”

Is 10% off my store merchandise about them or me? (really?)

Is information about my services about them or me? (really?)

Is shoving my services in their face really about them or me? Ask yourself… would you want to read this article, email or tweet? If not, why would they? Add value to their life and grow your follower base, customer base and attract more business. Shove your issues in their face and lose customers, followers and respect.

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